Let us guess, you want to effectively kickstart your cleaning business but you have no idea of how cleaning advertising works. Creating a marketing strategy can feel overwhelming, especially if you are not a tech-savvy or creative person. That’s why we decided to share with you some of the best practices that we learned by growing one of the leading cleaning companies in the UK. By the end of this article, you will know how to market a cleaning business from A to Z.

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How to advertise a cleaning business

Hiring marketing experts is quite expensive and you can’t be sure that they would understand the vision of your brand. But what should you do if you are just not a marketing person? Follow the steps below and learn the best way to market a cleaning business.

Start with offline marketing

Create eye-catching flyers that include your company name, your services, a pinch of uniqueness and call-to-action (e.g. Call us and book your cleaning service now!). Distribute them properly by dropping them in local shops, community centres, wellness centres, and wherever you see a notice board. You can also put some of them in people’s mailboxes or pay someone else to do it for you.

Create a snazzy logo that best describes your cleaning services and use it for offline marketing purposes.

Set up your online presence

Your ultimate guide on how to advertise a cleaning business:

  1. Create a website

    In the 21st century, a company website is a must. Having a compelling, well-ranked website is too expensive for small cleaning businesses because it also requires SEO (search engine optimisation) and PPC (Google AdWords) campaigns. If you don’t have the resources, you may want to postpone this task for the future. In case you want to be “all in”, you can consider joining a franchise.

  2. Get listed on different directories

    You need an online space where you can provide all the information about your services, locations and contacts. This is a very budget-friendly option, until you set up your own website.
    Note: Make sure to choose a directories that are relevant to the services you provide.

  3. Use social media

    Facebook, Instagram, Twitter – use them all! Spreading the word about your small cleaning business in social networks is a very powerful way for marketing a cleaning business.

  4. Send emails

    Email campaigns are very effective in retaining already existing customers. Sending them special offers and discounts and keeping them updated can be a huge plus for your cleaning service marketing plan.

  5. Get good online reviews

    Use online review sites to your advantage. Do not be afraid to ask your satisfied customers to leave a positive review right after your visit. People trust Google reviews and other reputable sites, so make sure you find the roots to all customers’ complaints then apologise and try to solve them.

Create a referral programme

Last but not least, you can set up a refer-a-friend programme. There are many ways to do that. You can launch it on your website, send it through e-mails or even verbally tell your customers about it. This programme gives your customers the incentive to recommend their friends and family and to receive an award for that. Usually, this gift is expressed in the form of a discount. Your statement could be something like this: “Refer a friend and get a 20% discount on your next service”.

Our cleaning advertising secrets

As a brand with a proven business model and hundreds of loyal franchisees, we decided to share with you our marketing expertise by giving away some of the most powerful tips for a successful cleaning service marketing plan.

Know your customers

Knowing your customers is a number-one-rule when making a business plan for your cleaning venture. Look at your customer base and track what kind of people book your services. This way, you can focus on your customers’ preferences and give them more of what they need. Framing resources that resonate with your clients’ interests is much easier when you operate with CRM software. At Fantastic Services, we analyse our customer data quickly and efficiently using our XRM software.

Give your brand a unique identity

Remember these three rules:

  • Be genuine but different.
  • Determine your value.
  • Always strive for uniqueness.

First, you need to define what makes your brand unique and what can set you apart from the competition. Sometimes, one small advantage is enough to attract a customer. Think about your unique selling points (USPs). Are you using eco-friendly products? Or maybe you’re cleaning with very high-quality detergents? Do you have a personal approach to your customers? Well, state that in your USPs.

Once you make your brand exclusive, show it to the world. Be creative and quirky. Create unusual and special adverts. Brand your vehicle, create stickers with your logo and place it everywhere – on the hoover, on the mop, on your forehead. Okay, you can skip the last one. But promote your brand, everywhere, at any time.

Keep tabs on your competitors

Keep your friends close and your enemies closer. Do some research, see what your competitors are doing and do it better! Take into consideration factors such as services, promotions, pricing strategies and marketing techniques.

Alright, let’s stop here, we don’t want to reveal all of our secrets for a successful cleaning business. We want to leave some exclusive techniques only for our brand and our franchisees.

Join our Fantastic Services cleaning franchise

It’s 2020 and marketing is not an easy ride anymore. At Fantastic Services, we predict what the future of marketing holds and we apply it ahead of time. The world is changing and our customers and their expectations are changing, too. In order to exceed them, we need to evolve. To grow. All the time.

Our franchise opportunities offer ongoing offline and online marketing support. Every day, our dedicated professionals are using proven marketing methods and state-of-the-art online techniques in order to make our customers’ life easier and our franchisee’s business successful.

We understand that marketing is not a separate thing. Its real power starts to shine when marketing, services and sales are in unison. We’ve worked more than 10 years to find that unison and now, we are offering it to you. The alphabet is long, do not start from A, contact us now and bring your marketing .

Explore our franchise opportunities! Join our ranks of Fantastic experts in the UK, Australia, the USA and soon – worldwide.

Learn more


Image sources: bluedog studio and Cressida studio/shutterstock.com

  • Last update: November 17, 2020

Posted in Advice Hub